CUSTOMER REVIEWS

We take immense pride in the products we create and the services we offer. Discover what customers have to say about our products.

Customer Reviews

Overall rating: 4.8 / 5 from 1544 reviews.

Customer photo review of Merino Men's Boxers

These are really good quality, and compared to the other merino wool underwear I’ve bought they’re definitely the softest and most comfortable! The material is nice and a bit thicker than others I think.

Merino Men's Boxers

Customer photo review of Merino Men's Singlet

All good! Great feel and comfortable cut. No itch just warmth. The singlet could be a little bit longer is the only issue i found.

Merino Men's Singlet

Customer photo review of Merino Short Sleeve V Neck

i suffer from arthritis in my shoulders etc and the warmth and long sleeves helps a lot would like it better if they were longer 3inches so can be used as a singlet then i would buy more i where it a lot even to bed when not using it i use a 30 year old wollen singlet that is not made anymore which is a bugger thanks gordon

Merino Short Sleeve V Neck

Customer video review of Merino Long Sleeve

Best for comfort and price made to last. The best protection to wear close to your skin. I use them for cycling and as a base layer every day for casual wear. I even sleep in one summer to winter. Love them 😍

Merino Long Sleeve

Customer photo review of Merino Long Sleeve

Excellent product, will be using it all winter! Super quick delivery too, thank you.

Merino Long Sleeve

Customer photo review of Merino Neck Warmer

Quality merino neck buff, looking forward to using it this winter. Excellent service, arrived within 2 days of placing the order. Thank you!

Merino Neck Warmer

Customer photo review of Merino Long Johns

My last experience of long johns were the prickly beige ones we got in the army. These ones are form fitting and thin so you can get trousers over them easily. Their performance was appreciated on our recent motorcycle trip to the Himalayas. Wore them every day for a week and no smell. I love that they are made in NZ from NZ wool.

Merino Long Johns

Customer photo review of Merino Short Sleeve V Neck

Brought 2 XL short sleeve vee neck singlets. Great fit and thicker than other well known brands. Very happy have ordered more.

Merino Short Sleeve V Neck

Customer video review of Merino Long Sleeve

I usually buy Rapha base layers which are super comfy but I think your brand is a bit more longer wearing and price point is great. I wear a small which is a great fit but the sleeves could be an CM longer that would be perfect.

Merino Long Sleeve

Customer video review of That One Tee for Him

Really liked this merino blend tee. Lightweight, soft and most importantly not itchy. I also like the fit, a bit loose just like ordinary Tshirt. Not a fan of snug and slim fit. Already bought a few more to change all my cotton tshirt for everyday use. Proud to wear NewZealand made. Hoping it will last longer. My Height is 172cm, Weight 90kg, Wearing size XL. Size went down a bit after the first wash. (Followed the care instructions) Ordering online is easy. Fast shipping.

That One Tee for Him

Customer video review of Merino Long Sleeve

This long sleeve top is made from thicker, stronger fabric than its competitors. M size is a snug fit on me. 👍

Merino Long Sleeve

Customer photo review of Merino Short Sleeve

Using these on our retirement oe’s. Hubby thinks they are gaping to be too hot. I shall report back. Cheers

Merino Short Sleeve

Customer video review of Merino Short Sleeve V Neck

Love it nice and snug. Tho i maybe order another short sleeve and long sleeve in medium as i plan to build some muscle.

Merino Short Sleeve V Neck

Customer photo review of Merino Short Sleeve

Love the top it fits well and very comfortable.

Merino Short Sleeve

Customer photo review of Merino Men's Singlet

I have worn your singlets for years. I wear them year round, and in summer that's almost all I wear up top. Sorry for the photos, I am sure the marketing people will crack up. Cheers

Merino Men's Singlet

Customer photo review of Merino Turtleneck Skivvy

Looks sharp on and the wool is soft on the neck. Has washed up well on a wool wash in my Front loader.

Merino Turtleneck Skivvy

Customer photo review of Merino Long Sleeve

Received my tops yesterday and threw one straight on. Great comfortable fit, not too tight, soft and warm against the skin. Motorcycle meet tonight so it has arrived just in time as temperatures dive into low digits. i will be pairing it with my thermal pants also from Smart Merino. Great to support small New Zealand business, NZ wool industry and material and made right here in Kiwi land. Top marks to Smart Merino. Thank you once again.

Merino Long Sleeve

Customer photo review of That One Tee - Crew for Him

Supported Kickstarter campaign. Just received. Beautiful shirt. Incredible quality production and material. Feels both soft and tough/durable. The reinforced neckline ensures the shirt will keep great shape and drape as designed. True to size, with added length tail than most t-shirts - very nice! I'll order more.

That One Tee - Crew for Him

Customer photo review of Merino Long Sleeve

Honestly haven't taken it off since I got it! I don't do well out on the farm in cold weather but these figure hugging tops keep you nice and warm no matter where you are. Planning to get 2 more; which might be a good thing! A big thanks from us.

Merino Long Sleeve

Customer photo review of Merino Men's Long Johns

Very warm & a lovely product. Will be excellent for our down South hunting trip next year. Cheers

Merino Men's Long Johns

Customer photo review of Merino Men's Boxers

Very Cosy, driving the tractor, brilliant products thankyou cheers su hopkins

Merino Men's Boxers

Customer video review of Merino Long Sleeve

It is comfortable, you don't even notice you wearing it. I like the slightly longer tail on it that doesn't pop out of your pants when you bend over. Most importantly, is does what it says on the box. It's warm. 5 stars

Merino Long Sleeve

Customer photo review of Merino Long Sleeve

Great fit and soft comfy merino!I ordered another one straight away!

Merino Long Sleeve

Customer photo review of Merino Men's Long Johns

A delight to wear. The first thing you notice about these premium thermals is how thin and how light they are (I weighed them and they are 250g). They have the thickness of much underwear but wearing merino wool against the skin is a delight and being so thin, you can wear these under pretty much anything.As you would expect for this sort of premium product it is extremely well made and stitched, the material has a lot of elasticity without losing its shape and being merino-wool it is extremely warm (surprisingly so) and comfortable when wearing and the sizing seems accurate. They look like they are built to last as well as for comfort and warmth. The outdoor hiking equivalent of sexy underwear I would say. They are a delight to wear, do not change the feel of the clothes you are wearing over them (in general whilst I love thermals, you always know you are wearing them).These are wonderful thermals. They are at a premium price point but they are a treat to wear, which I never thought I would say about thermals.

Merino Men's Long Johns

Customer photo review of Merino Long Sleeve

I love the way it fits. The sleeves are nice and snug but also super comfortable.The fit is not too tightI like the way it looks.Better than I expected

Merino Long Sleeve

Customer photo review of Merino Long Sleeve

Feels very comfortable. I am very happy with this top. The fabric feels super soft against my skin and not itchy at all.I am tall and the sleeves and body are both a great length for me.Although the fabric is lightweight, it feels well made and is not see through at all.All of the stitching looks neat and secure.I love everything about this top, but I will say that the sizing seems a little small.A premium top that I love to wear as a layering piece, but I also find it substantial enough to wear alone.

Merino Long Sleeve

Customer photo review of Merino Short Sleeve V Neck

Smart, functional and very high quality. Shirt arrived swiftly, well packaged and product description is really accurate.I have been wearing Merino for some time and would consider this item the highest quality garment I have received to date and would expect it to last a long while. Fit is accurate and washes well.The wool is very comfortable and breathable and I am going to buy another in a different colour. I thoroughly recommend this product!

Merino Short Sleeve V Neck

I am very keen to support smaller New Zealand businesses that are manufacturing locally and providing jobs. From a product point perspective, NZ merino fibre is wonderful, and I find your thermal wear to be very well made and comfortable.

Merino Long Johns

If you are a tall woman, the men's M size fits well and tucks in properly. The women's L size is too short in the waist

Merino Short Sleeve V Neck

Will definitely buy again and recommend to all my friends & family

Merino Long Sleeve

Great to find a tank a good length and higher at the back neck. Excellent product.

Merino Women's Vest

Perfect just what I needed

Merino Camisole

Initially I didn’t think the merino top was very warm, but I’m finding that the more they’re washed the better they’re getting. I’m really happy with my purchase, especially the long tail which is great for keeping my back warm. I’ll definitely be buying more. I can’t speak highly enough of the advice and service I received from Chris and his team. Thanks for being so helpful. 😊

Merino Long Sleeve

I brought one half way thru winter, it was so good i brought another one.Wear one at night the other during day. I do not get cold any more.

Merino Men's Long Johns

Finally! 100% merino boxers made in nz.

Merino Men's Boxers

Should have purchased at the beginning of winter....but I'll be prepared for next!!

Merino Neck Warmer